Badminton Asia Appoints E-Plus as Strategic Partner

Badminton Asia recently signed an agreement with events management agency, E-Plus Global Sdn Bhd (E-Plus), appointing the company as its strategic partner. The signing ceremony between Anton Aditya Subowo, President of Badminton Asia, and Andrew Ching, Chief Executive Officer of E-Plus, marks a new milestone for both parties to elevate the sport’s outreach regionally. Badminton Asia, the governing body of the badminton sport in Asia under the flagship of Badminton World Federation (BWF), is the sanctioning body of all badminton tournaments in Asia. E-Plus is an events management agency reputed for its capability to promote and organise international sporting events around the region

Numerous programmes ranging from the grassroots development in schools and academies to the regional junior and senior level as well as veteran and elite tournaments will be executed in stages. This comprehensive enhancement programme will focus on developing badminton on a wider platform.

Established in 2004, the E-Plus has established strong credentials in promoting, organising and developing sporting events in Asia sanctioned by International Federations. The company holds rights to a variety of sports genre portfolios including duathlons, marathons, swimming, trail running, volleyball, motorsports and much more.

 For more information, visit Badminton Asia’s website at or E-Plus’ website at