BESTSELLER Previews Latest Collections

I was recently invited to the showcase of BESTSELLER AW17 and SS18 collections featuring Jack & Jones, Vero Moda and ONLY. If you have never heard of BESTSELLER, it is actually a family-owned fashion company from Denmark which will soon open their first flagship store in Suria KLCC this November. BESTSELLER brands and products are already available on several online retailer sites, in 2,700 branded chain stores, 15,000 multi-brand and department stores across Europe, The Middle East, North America, Latin America, Australia. It is also one of the largest fashion apparel retailers in China where over 8000 stores operate in more than 300 cities in mainland China, making it one of the very few foreign owned fashion companies to have successfully penetrated the Chinese market and has built a successful track record of 25 years.

In addition to its stores, BESTSELLER promises an engaging and interactive shopping experience in their flagship stores, where customers will not be not limited to shopping for items in store but will be able to access a wide selection of products through an interactive catalogue and in-store shopping App.


JACK & JONES is quality fashion for young men sold through over 1000 JACK & JONES stores across 38 countries and thousands of wholesale partners around the world.
JACK & JONES came out of a love for denim in 1990. JACK & JONES works to enrich the heritage of authentic denimwear by respecting the history, while pushing the craft on through innovative treatments and designs. But there’s more to it than denimwear. Today the brand covers the many facets of a man’s wardrobe, from his playful youth to his need for timeless silhouettes.


Since 1987, VERO MODA has been present in the mind of young women looking for new trends, accessible styles and fashionable must-have items. The brand offers high quality and inspiring clothing, developed from comprehensive trend research from the world’s leading trend forecasting agencies, trade fairs, global catwalk, and customer demand.


The ONLY girl always looks amazing in an effortless way! Fashion is her passion – a creative space where she can experiment with different attitudes, feels and looks. With denim as her core, she’s the cool casual rock chick in ripped jeans and studs, the seductive diva in body curve fits, vintage washed denim and feminine details and the fashionista. She’s not defined by a certain style but by her love for denim.

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