About Fash by Hannef

Fash by Hannef (formerly Fashunable) is a blog I started back in 2007 to document my personal thoughts and interest in fashion as well as all things related to the subject of lifestyle. From Pop-culture and home-decor to music and independent films, I write about them all from my own point of view.

Back then I was just on the outside looking in. I was fresh out of the uni working my first job but after just a little less than a year I got restless and extremely bored. Without any proper connection to the city's entertainment and fashion scene, I decided to move to Kuala Lumpur to become a writer. All I had was my degree and this little known blog in my portfolio. It is quite unbelievable how a lot of doors have been opened thanks to this blog.

With UK designer Matthew Williamson

I started my writing career (like I have always wanted to) as a writer for online fashion magazine Emmagem.com. Due to the growing demands for men's online lifestyle magazine, Emm-a-man.com was introduced a few years later. I contributed  to both online magazines on weekly basis and I have written almost 1,000 articles.

Along the way, I have also written for other websites and publications including Naza Motors, Calibre, Home Concepts, Top 10 of Malaysia, Cosmetic Surgery & Beauty, The Sun Daily and currently for the official in-flight magazine for Firefly Airlines. I even spent almost two years in between freelancing as a sub-editor for Malaysiakini owned online business news portal- Kinibiz.com.

Under Fash by Hannef, I have collaborated with big names and companies like Lazada, Zalora, Yahoo Malaysia, Jack & Jones, Topman, Guardian Malaysia, Bateriku, Curlers & Trimmers Salon, STYLO, Pisco Bar, Pisidia, Magnum, Nivea and TuneTalk just to name a few. Fash is also currently one of the official blogs for AirAsia.

On the sides, I have also written press releases and profiles for companies and individuals like local model Wilson Tan; shoe label M-Addict, menswear brand KAlif and local designer FiziWoo.

With Miss Petite World, Irene Tan

Fash by Hannef will continue on being a tasteful blog with strong point of view. This is not a money blog where everything is about pay-per-click or multi-level marketing scheme. This is also not one of those blogs with countless selfies of the owner with copy-pasted press release and lazy (paid) entries. I want it to be the blog that matters where people can read something that can hopefully change their lives and help them become more resourceful individuals.

For inquiry, collaboration and advertisement contact: